Connecting With the Wrong Customer Can Kill Your Biggest Sale
The New B2B Sales Imperative
The Challenger Customer by Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman: 9781591848158
In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. What's the secret
The Challenger Sale, Challenger Customer 2 Books Collection Set by Matthew Dixon
A Practical Example of The Challenger Sales Method Being Used
Stream episode The Challenger Customer by Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman, read by Steve Kramer by PRH Audio podcast
Matthew Dixon on Musixmatch Podcasts
The Marketing Book Podcast: From Impossible To Inevitable by Aaron Ross
Why You Should Create Disruption for Your Customer
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Brent Adamson
Behind the Scenes: A Day in The Life of a Solutions Engineer, by Mariana Carvalho, Technology Hits